PDF Attribution

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Make more informed and agile optimizations to improve performance and drive better ROI. Check this out.

How To Use Google Analytics New Attribution Modeling Tool (And how to get it)

How does Placed powered by Foursquare eliminate false positives from foot traffic data? How it works. We translate visit behavior into lift with precision at scale.

Attribution Theory

Looking for fast, actionable, and flexible insights? Easily export our dashboard, access report data programmatically via an API, and derive performance comparisons across channels, partners, and creatives. Product Overview.

Location Based Offline Attribution - Placed Powered by Foursquare

Quantify the impact of your media on visitation, lift, and revenue and make optimizations to move your business forward. Analyze the characteristics and behaviors of the audiences exposed to your ads. Easily compare performance across all inventory types and partners with granularity. You can change the settings for both the view and click windows to 1, 7, or 28 days.

Facebook reports on both views and clicks of ads taken within the attribution window. Remember that Facebook attributions are for the date the ad was viewed or clicked, not the date the conversion took place. Check out this article for a detailed step-by-step guide for installing the pixel. You also need to add code to your website so Facebook can recognize when visitors take certain actions called event tracking.

You can choose from a number of events to track.

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Page views are included as part of the pixel base code. For each event, you can set parameters to generate the code you need. A few hours after setting up the tracking, check that the number of Facebook pixel fires matches what has been recorded in your conversion tracking. At this point, nothing has been attributed, so simply make sure the number of purchases in the pixel manager line up with your actual number of overall purchases.

If you have issues, use the Pixel Helper tool to run through the different actions that can be taken on your site. For instance, a large number of people may make a purchase a day or several days after being served an ad from an ecommerce store, but higher-priced products tend to have longer windows.

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Sale ends Tuesday, September 24th No matter what your business type is, consider all attribution windows before choosing the one you want to report on. Whatever window you use, Facebook will never take credit for conversions or other actions taken outside of a Facebook attribution window.


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To change your attribution window, open Ads Manager and go to Settings. In the Attribution section on the right side of the page, click Edit.

Then drag the slider to select your preferred click window and view window. Be aware that when you change your attribution window, the default conversion window for any future ads you place will be as closely aligned to your selected attribution window as possible. To see when people most often take action after viewing your ads , you can compare one Facebook attribution window against another. Analyzing results from different lookback periods also allows you to see clicks and views data separately.

To compare attribution windows, open Ads Manager and click the Campaigns, Ad Sets, or Ads tab , depending on which one you want to change the reporting metrics on.

Next, click the Columns drop-down menu and select Customize Columns.